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Study Outline

Introduction

The Planning Department commissioned the Maunsell-EDAW Joint Venture in February 2006 to conduct the Area Improvement Plan for the Shopping Areas of Mong Kok ¡V Feasibility Study (the Study). It aims to formulate an Area Improvement Plan to help enhance the overall attractiveness of the shopping areas and pedestrian experience in Mong Kok so as to maintain the area as a popular destination for both the local people and tourists.

Objectives

The specific objectives of the Study are to:

    1. formulate a robust urban framework that guides improvements to the area without losing its vibrancy;
    2. strengthen the identity, orientation, public penetration and visual legibility of the shopping areas;
    3. identify strategies and optimize opportunities for greening of the area;
    4. provide solutions to reduce pedestrian / vehicular conflict and improve the pedestrian environment;
    5. create cost effective and practical solutions that provide immediate positive impact on physical experience; and
    6. obtain public support to the improvements that benefit both locals and visitors.

Key Task & Study Programme

The Study key task & broad study programme are given below:

Key Task and Study Programme Commencement of Consultancy -> February 2006


Baseline Review: Identify Main Shopping Clusters and Key Issues

Formulate Area Improvement Planning Framework and Conceptual Improvement Proposals

Identify Early Project and Conduct Broad Technical Assessment

Conduct Public Consultation on Proposed Planning Framework and Early Projects -> May-July 2007


Conduct Public Consultation on Detail Design of Early Projects  -> Apr-May 2008

Conduct Detailed Technical Assessments

Prepare Area Improvement Plan

Formulate a Project-based Implementation Programme

Recommend Area Improvement Plan

Completion of Consultancy -> early 2009

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